2024 Flavor Industry Trends: What's Next for Essencis

Josipa Vasilj

Josipa Vasilj

New trends 20.10.2024

As the food and beverage industry evolves, the role of flavor continues to be a game-changer. This year, trends are shaped by a balance of comfort, global exploration, and a focus on health-conscious, sustainable ingredients.

Twisting Tradition with Comfort Foods
Nostalgic flavors with a modern twist are on the rise. Since the lockdown, Consumers seek comfort, and brands are blending familiar tastes with new ingredients, particularly in desserts and confections.

Glocal Culinary Adventures
International flavors are becoming more accessible, merging global and local influences. From spicy-sweet combinations to vibrant sauces, these flavors offer consumers a taste of cultural exploration.

Redefining Healthy Ingredients
Consumers demand more from their food—ingredients that not only taste good but also support their wellness goals. Functional ingredients like choline for brain health and astragalus for immunity are set to grow, alongside plant-based proteins like chickpeas and seaweed.

At Essencis, we are excited to stay at the forefront of these trends, ready to help food and beverage manufacturers create exciting, on-trend products that resonate with consumers.

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Industry trends